Product reviews are the highest-leverage social proof in e-commerce. A product with 50 reviews converts at 4.6% higher than a product with none. Yet most brands send review requests that feel transactional, generic, or — worst of all — like they're asking for a favor. The customer doesn't owe you a review. The request has to earn the response.
The best review requests do three things: they feel personal (like a message from a human, not a CRM), they frame the review as helping other customers rather than helping the brand, and they make the action feel minimal ('just a sentence or two'). None of these require being deceptive — they just require being thoughtful.
Our free review request generator writes for the channel you're using: email (with subject line), SMS (under 160 characters), or post-purchase page (short, in-context copy). The timing field matters — a request sent 7 days after a skincare product is very different from one sent 30 days after (when the customer has actually experienced the results).
For brands running full post-purchase flows, Sellable's platform generates A/B-tested review request sequences timed to your specific product's usage cycle.
Get the most from this generator.
Time your request to the usage cycle, not the purchase date
A review request sent 7 days after buying a skincare product means the customer has barely opened it. Wait until they've had a real result — 21–30 days for topicals, 14 days for apparel.
Frame the review as helping future customers, not the brand
'Your experience could help someone searching for the same thing you were' converts better than 'Leave us a review!'. Shift the request from brand benefit to customer generosity.
Make the action feel minimal
'Just a sentence or two is more than enough' removes the mental barrier of writing a long, considered review. Lower the perceived effort and more customers will start — and most who start will finish.
Three steps to better copy.
Enter the product and timing
Product purchased and how many days since the order. 7 days works for consumables and apparel. 14–30 days is better for skincare, supplements, or anything with a visible results cycle.
Choose your channel
Email gets a subject line, preview text, and full body. SMS stays under 160 characters with a direct link. Post-purchase page gets short, in-context copy designed for the thank-you page.
Build your full review flow
Sign up free to generate the complete post-purchase review sequence, timed to your product's usage cycle and A/B-tested for subject lines.
Unlock in Sellable6 review request examples — by channel and timing
Use these as inspiration — or generate your own above.
Email (7 days, apparel)
Subject: How's the [Product Name] treating you? | Body: It's been a week — long enough to know if you love it. A sentence or two would mean the world to the next person searching for exactly what you found.
Email (21 days, skincare)
Subject: Three weeks in — what do you think? | Body: Real skincare results take time. If you're seeing a difference, your review could be the reason someone else finally finds what works.
SMS (7 days)
Hi! It's been a week with your [Product]. Loving it? A quick review helps other customers find it. Takes 30 seconds: [link]
SMS (30 days, supplement)
30 days with [Product] — what's your verdict? Your honest review helps more people find the right supplement. [link]
Post-purchase page
Your order is confirmed. One small ask: if you've ordered from us before and you love what you got, 60 seconds on [Review Platform] goes a long way.
Follow-up (no response)
Subject: Last chance to share your experience | One final note — your review of [Product] is still open. If the timing was off before, this is the last we'll ask.
Frequently asked questions
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