UberEats's marketplace is fundamentally visual. Customers scrolling through restaurant menus make ordering decisions in seconds, based almost entirely on what they see. Menu items with no photo are at a significant disadvantage — research shows that items with photos receive 65% more orders than items without.
Beyond individual item order rates, menu photos influence:
| Parameter | Minimum | Recommended |
|---|---|---|
| Resolution | 320×320px | 2000×2000px |
| Aspect ratio | 1:1 (square) | 1:1 (square) |
| Format | JPEG or PNG | JPEG |
| File size | — | Under 5MB |
| Background | No restrictions | Clean, food-appropriate |
The 320×320px minimum is far below what displays well on modern smartphones. At minimum resolution, images appear soft and unappetising at full display size. Always shoot at the recommended 2000×2000px.
UberEats uses 1:1 square aspect ratio for all menu images. If you submit a non-square image, it will be cropped automatically — often cutting off important parts of the dish. Always compose and crop to square before submission.
UberEats will remove images that:
Delivery app food photography has a distinctive style that's different from restaurant interior photography or fine dining editorial:
Sellable's platform turns a single product photo into studio-quality images, cinematic video, and on-brand campaigns — generated, refined on the canvas, and published straight to your store.
The best delivery app food photos share a common trait: they make you hungry. That's the only objective. Every technical decision should serve that goal.
The challenge for most restaurants: a menu might have 30–80 items, each requiring its own photo. Commissioning professional food photography for every item is expensive ($1,000–$5,000+ per shoot) and only practical for hero items.
DIY approach (most common): - Use a smartphone with a 12MP+ camera - Shoot near a window in natural daylight (best free lighting) - Use a white plate or bowl against a light-coloured surface - Photograph one item at a time, shortly after preparation when it looks its best - Aim for overhead angle, fill the frame
AI-assisted approach: - Generate styled food photography images from simple reference shots - Apply consistent lighting and background treatment across all menu items - Scale to cover the entire menu efficiently
AI food photography for delivery apps works differently from product photography. Rather than placing a physical product into a virtual scene, it enhances and stylises actual food photography to match the brightness, colour treatment, and composition expected by delivery platforms.
Sellable's food photography workflow:
This approach lets a restaurant photograph all 50 menu items in an afternoon and have UberEats-ready images by end of day.
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