Getting a white background in-camera is easier than fixing it in post. Start with:
The goal is to expose the background to pure white while keeping the product correctly exposed.
The standard technique is to light the background separately from the product:
If you only have one light source (window or single softbox): - Position the product closer to the light and the background further away - Slightly overexpose — expose for the background going white, then check the product isn't blown out
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Even with a good in-camera white background, you'll likely need small post-processing fixes:
In Lightroom: 1. Use the Background masking tool (Masking → Background) 2. Increase Exposure and Whites on the background mask only 3. If the background goes white but looks grey on screen, add a slight Tint adjustment
In Photoshop: 1. Select the background using Select Subject > Inverse Selection 2. Use Levels (Layer > New Adjustment Layer > Levels) — move the white point input slider left until background reads 255
Amazon requires the pure white to be RGB 255,255,255 on the main image background. To check:
If your background is close but not perfect, AI background replacement is the fastest solution:
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